BACHELOR’S IN MARKETING
A Christian outlook on the ethical use of advertising toward consumer behavior
Pursue a career in marketing and advertising with an education that gives you the skills and strategies you need to succeed … built on a foundation of ethics and Christian morals to ensure you do it right.
Geneva College’s Bachelor of Science in Marketing is a blend of business, marketing and public relations essentials, helping you to develop expertise in promotions, advertising and marketing through an in-depth analysis of consumer behavior, sales tactics, market research and more. You’ll also cover key communication concepts — giving you the tools you need to think, write and speak clearly so you can succeed in any organization and at every level.
Core Coursework Covers:
- Digital Marketing
- International Marketing
- Consumer Behavior
- Advertising and Promotion
- Market Research
- Advanced Public Relations
- Business Computing
- Strategic Management
Why study marketing at Geneva College?
- Learning environment synthesizes classroom instruction with real-world applications
- Discover the ins and outs of marketing, advertising and PR for ethical communication
- Graduates can confidently pursue marketing positions in a number of fields
- Faculty offer both academic and field experience in business
This program is offered at the following locations:
- Beaver Falls
Get in touch
To learn more about Geneva College and our Bachelor of Science in Marketing program, fill out the form on this page. One of our representatives will contact you soon to answer any questions you have.
Geneva College participates in PA TRAC! This allows for greater accessibility in transferring credits from other participating colleges and universities. To see which courses and degrees qualify, speak to a Geneva representative today.